Took a week’s vacation last week. We did all the usual vacation stuff, including sending postcards to friends and family. And I did my usual thing… sending postcards to my clients as well.
Not a lot. Maybe 20 people total. Just to say hello and make a connection.
I’ve been doing this for years and I’ve found it’s an easy way to stay in touch and show your clients that you think of them as more than just a check in the mail.
Not automated either. I wrote them all by hand, sitting in a little Internet cafe while my daughter got her digital fix. 45 minutes later we were both done. Total cost: About $15.00.
Here’s the point: It’s easy to get so fixated on “friending,” “following” and other social media gew gaws that we forget to connect with people in a genuine way.
If you haven’t yet taken your own summer vacation, send a few postcards to clients and watch what happens.